Would you like to shape the marketing strategy of a growing software company in an international B2B environment? As a Senior Marketing Manager (gn), you will be a key part of our team from day one, supporting the positioning and awareness of our company and our software solution with creative and clever measures – tailored to manufacturing industry.

• Strategic Marketing: Leveraging your B2B expertise, you will apply account-based marketing principles across the sales pipeline, working closely with sales, partner and product management, as well as manage external partners.
• Campaign development: Plan and execute innovative online marketing campaigns that build brand awareness and drive sales – across paid and organic channels, newsletters, website and thought leadership content.
• Content Creation: As a talented storyteller, you will develop targeted content such as use cases, success stories, white papers, social media posts, SEO articles and sales enablement materials in line with our SEO strategy.
• Website optimization: You will create and optimize landing pages and our website (WordPress & HubSpot) to maximize user experience and conversion.
• Social Media Management: You will be responsible for the strategy, planning and implementation of all social media activities, developing creative content with a multi-faceted content plan.
• Performance analysis: Using the latest tools, you will analyse and evaluate marketing campaigns, identify areas for improvement and conduct A/B testing to increase efficiency.

Qualification

• At least 5 years of B2B marketing experience, preferably in the industrial, software or technology sector
• Strong storytelling skills and the ability to prepare complex content for an industry and IT target audience
• Excellent written and verbal communication skills in German and English (both at least C1 level)
• Confident in using tools such as HubSpot, WordPress and common analytics and performance tools
• Hands-on mentality, initiative and attention to detail

Bonus points for

• Excellent organizational and project management skills with experience of working with diverse teams and stakeholders
• An eye for aesthetics and design, ideally a love of it and the ability to help shape and develop the brand.

That's what we do to make you happy:

• We are a company with flat hierarchies and plenty of freedom to make your own decisions and assume your own area of responsibility.
• Diversity, mutual respect and a strong sense of togetherness are essential for us. We grow together and meet each other at eye level.
• We offer an appealing and varied job where you can make things happen without a lot of bureaucracy.
• A strong sense of community and regular team events.
• We offer continuous training - adapted to your skills and interests.
• A workplace with a feel-good atmosphere: this includes a professional coffee machine, sweet snacks and fresh fruit, but also an after-work drink or beer.
• Reliable work-life balance with flexible working hours and 30 days of holiday per year and a one-off additional holiday of 10, 15 or 20 days after 3, 4 or 5 years of employment with the company
• Flex Holidays: Use up to 5 of your 30 vacation days as flexible leave, either for an extended break or for financial benefits
• Childcare Support: Up to 100 EUR subsidy for childcare costs per child of preschool age
• Monthly allowance of 50 EUR for meals, sports, bike leasing or public transport
• Attractive pension plan with subsidised direct insurance and a fully financed provident fund is of course also part of the package.
• You decide where you are most productive: whether completely at home, under palm trees, during your workation or at one of our offices in Hamburg Eimsbüttel or in Berlin between Zoo station and U Wittenbergplatz.