Key objective: Deliver qualified outbound opportunities to the AE team on a monthly basis—complete with full account context, a stakeholder map, and identified buying triggers.
Focus: Account-Based Selling (ABS) instead of “spray and pray.” In-depth research, personalized multi-channel outreach, and long-term relationship building—you’ll build a pipeline with substance.
- Outbound Account Development: Independently identifying, prioritizing, and targeting enterprise accounts from the Cybus ICP (Manufacturing, Automotive, Chemical, Pharma, Food & Beverage)—systematically, not randomly.
- Multi-Channel Outreach & Sequencing: Designing and executing personalized outreach campaigns via LinkedIn, email, and phone. Account-Based Approach with Trigger-Based Personalization—no generic mass mailings.
- Pipeline Creation & Handoff: Qualifying outbound opportunities according to BANT/MEDDIC criteria and seamlessly handing them off to AEs with a complete business case and stakeholder context.
- Market Intelligence & Playbook Development: Identification of market trends, competitor signals, and buying triggers in target accounts. Active participation in building a scalable outbound playbook library.
- Activate Partner Ecosystem: Collaboration with the partner network (Tier 1 systems)
